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Twitter, anyone?
- They're not the lowest paid, but vets are definitely not rolling in it. news.com.au/money/money-ma… 5 days ago
- It's the "I deserve it" affect - consumers are more likely to purchase and consume higher-calorie foods to alleviate the pain of using cash. 6 days ago
- Consuming indulgent foods actually alleviates the pain of payment and leads to greater positive affect. blsciblogs.baruch.cuny.edu/laurenblock/fi… 6 days ago
- 15 minutes to get down to number 6 in the queue. @Telstra I can see why people get frustrated #TIO http://t.co/BlW3jtx2ym 6 days ago
- 34th in the queue doesn't leave me with confidence that I will be attended to "shortly" @Telstra http://t.co/rHl5ubDRH4 6 days ago
- VW faces $170m bill for recall. So is the guerrilla brand name "Very Worried"? theage.com.au/drive/-2o4ke.h… 6 days ago
- When "Baked in Store" actually means "Made in Belgium and reheated in store". adnews.com.au/adnews/coles-g… 1 week ago
Top Posts
- The science of supermarket psychology
- I want to believe: The truth about Power Balance wristbands
- iSnack 2.0: a branding disaster? Not exactly...
- Why we see red so vividly
- It Just Gets In: How marketing influences us to buy
- In oxytocin we trust
- The budget... whatever
- Did you go looking for Boxing Day bargains?
- Of cybermen and the end of relationships
- Can celebrities be good for public health?
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Author Archives: Paul Harrison
The Rational Consumer on The Checkout
Paul takes Craig Reucassel shopping, but it doesn’t end the way he had hoped. ~ Sources Argo, J.J., Dahl, D. W. and A.C. Morales (2008). Positive consumer contagion: Responses to attractive others in a retail context, Journal of Marketing Research, … Continue reading
Posted in Advertising, Consumer Behavior, Social Psychology, Tribal
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Expanding our understanding of consumer vulnerability
This piece was co-written with Kathryn Chalmers Consumer vulnerability is often described in terms of consumer characteristics or demographics such as age, disability, gender, race/ethnicity, low or limited literacy, and level of education. In general, these measures are useful indicators … Continue reading
Sport, drugs, organised crime and memories of scandals past
Despite the current “hoo-ha” arising from the ACC report into organised crime and drugs in sport, it is unlikely that lots of fans will stop supporting their sport. We are surprisingly poor judges of how a particular event will make … Continue reading
Posted in Consumer Behavior, Marketing Strategy
Tagged AFL, Cricket, drugs scandal, Essendon, NRL
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Something to remember as we head into #AustraliaDay twitter.com/tribalinsight/… — Paul Harrison (@tribalinsight) January 25, 2013
Posted in Uncategorized
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The new world of communication, and its implications for children’s health
During the past forty years global rates of overweight and obesity have risen dramatically. In 2010 more than 155 million children worldwide were overweight (more than one in ten) and of these approximately 30-45 million were obese, or between two … Continue reading
Posted in Essay, Ethics, Human Behavior, Marketing Strategy, Philosophy, Research, Social Psychology, Tribal
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Did you go looking for Boxing Day bargains?
From Fairfax Media ~ Feeling a compulsion to spend money even though there is nothing you really need? Don’t worry, it’s just biology. The Australian Retailers Association predicts $14.8 billion will be spent in the coming weeks, helped along by … Continue reading
Posted in Advertising, Consumer Behavior, Human Behavior, Research, Social Psychology, Tribal
Tagged Boxing Day, Boxing Day sales, David Jones, Myer, sale, shopping
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A new era of product disclosure?
This is an excerpt from a speech that I gave at the ASIC Summer School in 2011. It relates to comments I made to Patrick Durkin of the Australian Financial Review ~ If the goal of product disclosure statement (PDS) … Continue reading
Posted in Human Behavior, Research, Social Psychology
Tagged ASIC, consumer protection, PDS, product disclosure statement
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Can celebrities be good for public health?
This article originally appeared on The Conversation written by Charis Palmer ~ Celebrities can successfully help promote public health say experts, despite questions about the long-term benefit that might be delivered from hiring a publicity magnet to promote a cause. … Continue reading
The insipid and incremental new world of advertising
As advertising opportunities for businesses become more fragmented, enhanced and accelerated by the Internet, businesses are looking for more creative ways to get their brands into the minds of their target markets. With this in mind, on Wednesday, Spotify – … Continue reading
Plain paper packaging will change behaviour… slowly
When it comes to branding and advertising, much of what we are exposed to creates only marginal difference. But even small differences can tip the balance toward a particular choice, and plain packaging of tobacco products will make this kind … Continue reading
