Category Archives: Advertising

The Rational Consumer on The Checkout

Posted on 29/03/2013 by

Paul takes Craig Reucassel shopping, but it doesn’t end the way he had hoped. ~ Sources Argo, J.J., Dahl, D. W. and A.C. Morales (2008). Positive consumer contagion: Responses to attractive others in a retail context, Journal of Marketing Research, … Continue reading →

Posted in Advertising, Consumer Behavior, Social Psychology, Tribal | Leave a comment

Did you go looking for Boxing Day bargains?

Posted on 26/12/2012 by

From Fairfax Media ~ Feeling a compulsion to spend money even though there is nothing you really need? Don’t worry, it’s just biology. The Australian Retailers Association predicts $14.8 billion will be spent in the coming weeks, helped along by … Continue reading →

Posted in Advertising, Consumer Behavior, Human Behavior, Research, Social Psychology, Tribal | Tagged , , , , , | Leave a comment

Can celebrities be good for public health?

Posted on 26/09/2012 by

This article originally appeared on The Conversation written by Charis Palmer ~ Celebrities can successfully help promote public health say experts, despite questions about the long-term benefit that might be delivered from hiring a publicity magnet to promote a cause. … Continue reading →

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The insipid and incremental new world of advertising

Posted on 22/09/2012 by

As advertising opportunities for businesses become more fragmented, enhanced and accelerated by the Internet, businesses are looking for more creative ways to get their brands into the minds of their target markets. With this in mind, on Wednesday, Spotify – … Continue reading →

Posted in Advertising, Human Behavior, Marketing Strategy, Social Psychology | 1 Comment

Plain paper packaging will change behaviour… slowly

Posted on 15/08/2012 by

When it comes to branding and advertising, much of what we are exposed to creates only marginal difference. But even small differences can tip the balance toward a particular choice, and plain packaging of tobacco products will make this kind … Continue reading →

Posted in Advertising, Branding, Consumer Behavior, Human Behavior, Marketing Strategy | 1 Comment

Why schools and corporate brands shouldn’t mix

Posted on 29/03/2012 by

The furore following the announcement that Jenny Craig CEO Amy Smith would address a gathering of hundreds of girls’ school teachers has once again brought the uncomfortable issue of corporate presence in schools to light. The public response – that … Continue reading →

Posted in Advertising, Branding, Consumer Behavior, Essay, Ethics, Human Behavior, Marketing Strategy, Philosophy, Social Psychology | Leave a comment

The appeal of long-form ads

Posted on 19/03/2012 by

Clearly, some PR company (or companies) is making good money out of convincing large corporations and businesses that the way to get to consumers, in this fragmented media world, is to do long-form advertisements. Rather than short, pithy 30 second … Continue reading →

Posted in Advertising, Consumer Behavior, Human Behavior, Social Psychology | Tagged , , , , | 3 Comments

Google’s New Privacy Rules

Posted on 01/03/2012 by

An interview with me, and others, on Triple J’s Hack program, about the way that Google collects your information and uses it to target you with ads.  

Posted in Advertising, Consumer Behavior, Ethics | Leave a comment

My name is [insert name here] and I’m a Mormon

Posted on 10/11/2011 by

I’ve written a lot about the effectiveness of advertising elsewhere on tribalinsight, and more specifically whether the advertising of religion is going to lead to converts. But thanks to a call from a current affairs program, I was recently alerted … Continue reading →

Posted in Advertising, Essay, Ethics, Philosophy | 5 Comments

The science of political advertising

Posted on 16/08/2011 by

The mining industry, led by the Minerals Council of Australia, has written to members asking for funds to under take a new advertising campaign to attack the carbon tax. In his letter to members, Minerals Council chief executive Mitch Hooke … Continue reading →

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