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Twitter, anyone?
- They're not the lowest paid, but vets are definitely not rolling in it. news.com.au/money/money-ma… 5 days ago
- It's the "I deserve it" affect - consumers are more likely to purchase and consume higher-calorie foods to alleviate the pain of using cash. 6 days ago
- Consuming indulgent foods actually alleviates the pain of payment and leads to greater positive affect. blsciblogs.baruch.cuny.edu/laurenblock/fi… 6 days ago
- 15 minutes to get down to number 6 in the queue. @Telstra I can see why people get frustrated #TIO http://t.co/BlW3jtx2ym 6 days ago
- 34th in the queue doesn't leave me with confidence that I will be attended to "shortly" @Telstra http://t.co/rHl5ubDRH4 6 days ago
- VW faces $170m bill for recall. So is the guerrilla brand name "Very Worried"? theage.com.au/drive/-2o4ke.h… 6 days ago
- When "Baked in Store" actually means "Made in Belgium and reheated in store". adnews.com.au/adnews/coles-g… 1 week ago
Top Posts
- The science of supermarket psychology
- I want to believe: The truth about Power Balance wristbands
- In oxytocin we trust
- Why we see red so vividly
- It Just Gets In: How marketing influences us to buy
- What is a tribal brand?
- The new world of communication, and its implications for children's health
- The AFL chickens out - implicit and explicit attitudes and their effect on behaviour
- Does Susan have talent? How priming and expectations influence our judgments
- Did you go looking for Boxing Day bargains?
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Category Archives: Social Psychology
The Rational Consumer on The Checkout
Paul takes Craig Reucassel shopping, but it doesn’t end the way he had hoped. ~ Sources Argo, J.J., Dahl, D. W. and A.C. Morales (2008). Positive consumer contagion: Responses to attractive others in a retail context, Journal of Marketing Research, … Continue reading
Posted in Advertising, Consumer Behavior, Social Psychology, Tribal
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Expanding our understanding of consumer vulnerability
This piece was co-written with Kathryn Chalmers Consumer vulnerability is often described in terms of consumer characteristics or demographics such as age, disability, gender, race/ethnicity, low or limited literacy, and level of education. In general, these measures are useful indicators … Continue reading
The new world of communication, and its implications for children’s health
During the past forty years global rates of overweight and obesity have risen dramatically. In 2010 more than 155 million children worldwide were overweight (more than one in ten) and of these approximately 30-45 million were obese, or between two … Continue reading
Posted in Essay, Ethics, Human Behavior, Marketing Strategy, Philosophy, Research, Social Psychology, Tribal
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Did you go looking for Boxing Day bargains?
From Fairfax Media ~ Feeling a compulsion to spend money even though there is nothing you really need? Don’t worry, it’s just biology. The Australian Retailers Association predicts $14.8 billion will be spent in the coming weeks, helped along by … Continue reading
Posted in Advertising, Consumer Behavior, Human Behavior, Research, Social Psychology, Tribal
Tagged Boxing Day, Boxing Day sales, David Jones, Myer, sale, shopping
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A new era of product disclosure?
This is an excerpt from a speech that I gave at the ASIC Summer School in 2011. It relates to comments I made to Patrick Durkin of the Australian Financial Review ~ If the goal of product disclosure statement (PDS) … Continue reading
Posted in Human Behavior, Research, Social Psychology
Tagged ASIC, consumer protection, PDS, product disclosure statement
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Can celebrities be good for public health?
This article originally appeared on The Conversation written by Charis Palmer ~ Celebrities can successfully help promote public health say experts, despite questions about the long-term benefit that might be delivered from hiring a publicity magnet to promote a cause. … Continue reading
The insipid and incremental new world of advertising
As advertising opportunities for businesses become more fragmented, enhanced and accelerated by the Internet, businesses are looking for more creative ways to get their brands into the minds of their target markets. With this in mind, on Wednesday, Spotify – … Continue reading
Why schools and corporate brands shouldn’t mix
The furore following the announcement that Jenny Craig CEO Amy Smith would address a gathering of hundreds of girls’ school teachers has once again brought the uncomfortable issue of corporate presence in schools to light. The public response – that … Continue reading
The appeal of long-form ads
Clearly, some PR company (or companies) is making good money out of convincing large corporations and businesses that the way to get to consumers, in this fragmented media world, is to do long-form advertisements. Rather than short, pithy 30 second … Continue reading
Posted in Advertising, Consumer Behavior, Human Behavior, Social Psychology
Tagged adverfilm, Advertising, air travel, Qantas, short film
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How people choose in volatile times
In a 2008 paper on neuroeconomics, Carnegie Mellon University economist George Loewenstein said: “Whereas psychologists tend to view humans as fallible and sometime even self-destructive, economists tend to view people as efficient maximisers of self-interest who make mistakes only when … Continue reading
Posted in Consumer Behavior, Essay, Ethics, Human Behavior, Philosophy, Research, Social Psychology
Tagged behavioral economics, brain, economics, neuroeconomics, neuroscience
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