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Twitter, anyone?
- They're not the lowest paid, but vets are definitely not rolling in it. news.com.au/money/money-ma… 5 days ago
- It's the "I deserve it" affect - consumers are more likely to purchase and consume higher-calorie foods to alleviate the pain of using cash. 6 days ago
- Consuming indulgent foods actually alleviates the pain of payment and leads to greater positive affect. blsciblogs.baruch.cuny.edu/laurenblock/fi… 6 days ago
- 15 minutes to get down to number 6 in the queue. @Telstra I can see why people get frustrated #TIO http://t.co/BlW3jtx2ym 6 days ago
- 34th in the queue doesn't leave me with confidence that I will be attended to "shortly" @Telstra http://t.co/rHl5ubDRH4 6 days ago
- VW faces $170m bill for recall. So is the guerrilla brand name "Very Worried"? theage.com.au/drive/-2o4ke.h… 6 days ago
- When "Baked in Store" actually means "Made in Belgium and reheated in store". adnews.com.au/adnews/coles-g… 1 week ago
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Category Archives: Tribal
The Rational Consumer on The Checkout
Paul takes Craig Reucassel shopping, but it doesn’t end the way he had hoped. ~ Sources Argo, J.J., Dahl, D. W. and A.C. Morales (2008). Positive consumer contagion: Responses to attractive others in a retail context, Journal of Marketing Research, … Continue reading
Posted in Advertising, Consumer Behavior, Social Psychology, Tribal
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The new world of communication, and its implications for children’s health
During the past forty years global rates of overweight and obesity have risen dramatically. In 2010 more than 155 million children worldwide were overweight (more than one in ten) and of these approximately 30-45 million were obese, or between two … Continue reading
Posted in Essay, Ethics, Human Behavior, Marketing Strategy, Philosophy, Research, Social Psychology, Tribal
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Did you go looking for Boxing Day bargains?
From Fairfax Media ~ Feeling a compulsion to spend money even though there is nothing you really need? Don’t worry, it’s just biology. The Australian Retailers Association predicts $14.8 billion will be spent in the coming weeks, helped along by … Continue reading
Posted in Advertising, Consumer Behavior, Human Behavior, Research, Social Psychology, Tribal
Tagged Boxing Day, Boxing Day sales, David Jones, Myer, sale, shopping
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Can celebrities be good for public health?
This article originally appeared on The Conversation written by Charis Palmer ~ Celebrities can successfully help promote public health say experts, despite questions about the long-term benefit that might be delivered from hiring a publicity magnet to promote a cause. … Continue reading
The end of Qantas as we know it?
The move by Qantas CEO, Alan Joyce, to ground the Qantas fleet around the world, will cause significant damage to the brand, regardless of Joyce’s motives for doing so. Branding is all about perception, rather than some objective reality. And … Continue reading
Are doubts about consumer confidence justified?
Consumer confidence has fallen by 8.3% to its lowest level in two years, according to the Westpac-Melbourne Institute Consumer Sentiment Index. The drop has been connected to speculation about the impact of the carbon tax, with Treasurer Wayne Swan calling … Continue reading
Why Voda (and all the others) fail
Does anyone have a sense of déjà vu? From mid 2007 to early 2009, the Telecommunications Industry Ombudsman (TIO) received an increase in complaints from consumers of more than 40 per cent. More than a third of the complaints to … Continue reading
Posted in Advertising, Branding, Essay, Marketing Strategy, Tribal
Tagged Mobile phone, NBN, Optus, sales philosophy, Telstra, Vodafail, Vodafone
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The Masterchef recipe for success
There’s a lot more to the success of Masterchef than the cooking. During the first series of Masterchef, I remember watching a repeat episode on a Sunday afternoon (okay, yes, this is what my life has come to… watching telly … Continue reading
Posted in Advertising, Blogroll, Branding, Consumer Behavior, Essay, Human Behavior, Philosophy, Social Psychology, Tribal
Tagged Angus, Coles, Masterchef, television
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I want to believe: The truth about Power Balance wristbands
How the masters of make-believe are rifling through your wallet Ask any good salesman the key to making a sale, and they will tell you that there are two parts to a successful sales pitch. The first step is to … Continue reading
Nose candy and dickheads… controversial, but will they change behaviour?
Two social marketing campaigns have caused a bit of controversy in Australia in the past week or so. In Victoria, VicRoads has launched their “Don’t be a Dickhead” campaign, while in NSW, the Department of Health’s anti-drug educational campaign has sparked … Continue reading
