the author guy
I am a senior lecturer in consumer behaviour and marketing in the MBA program at Deakin University, have a PhD in consumer behaviour, am a Certified Practising Marketer (whatever that means), and a member of the Marketing and Management Research Group.
I tend to conduct research around the philosophy of marketing; particularly the way that marketing interacts with the rest of the world (outside of business), and the effect of marketing and advertising on consumer behaviour.
I’m also interested in the psychology of emotional and rational behaviour, and how our biology and the environment interact to influence the way that we behave. I am currently working on research projects funded by the Victorian Department of Justice, and the Australian Securities and Investment Commision (ASIC) examining the role of marketing in rational decision-making.
My work has been published in the Journal of Product and Brand Management, Consumption, Markets and Culture, Marketing Science, and the Journal of Nonprofit and Voluntary Sector Marketing. I regularly appear in the media discussing consumer issues, and writes op. eds. for a range of newspapers and online sites.
In my past, I was an opera singer, a petrol pump attendant, a McDonalds “Crew Member”, a stand-up comedian, a waiter, a public servant, a customs officer, and an actor. There are three degrees of separation between me and George W. Bush, two between me and Jack Donaghy, and one between me and Geoffrey Rush.
In my spare time, I like windsurfing, sailing, and raging… actually, no… In my spare time I sleep.
I can be contacted at paul.harrison@deakin.edu.au
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Love your blog – the layout’s fantastic! Reading your profile, it sounds like you have had as good a time on the court as I have! Glad I’m not the only one with an eclectic c.v.!
Diane
I’ve just started my psychology PhD at Deakin, and I came across your blog while looking for a topic. Interesting stuff!
I did my honours thesis on “preload” effects: how dieters tend to eat more at a buffet when given a milkshake first (and less if they haven’t had anything beforehand).
I was just wondering: do you know of a parallel with consumer behaviour, and what the right term would be? Or do you think this would be an interesting area to investigate myself?
Thanks
Hi Emily
It sounds like a form of “priming” – preparing the consumer to respond more positively to stimuli, and also “assisting” or perhaps influencing their decision making process.
I’d be interested to talk to you some more about your research. Feel free to drop me an email if you want to have a chat.
Cheers
Paul