latest research and downloads

BOOKS YOU MIGHT LIKE TO READ

 

Evaluating Artistic Work

Help Sales Force See Relationship Benefit

“Congratulations! You’re Pre-approved”, research report into credit card limit increase marketing (WARNING – 17mb)

Credit Limit Increase Offers

Massi and Harrison – Postmodernism and Branding (12mb)

Marketing to Children

How Sincere is Dove?

Harrison and Hartley – Difficult Brands

Hartley and Harrison – Bonds to Cultural Brands

Harrison, Shaw, and McDonald – An Exploration of the Components of Relational Bonds to an Arts Festival Brand

Harrison and Shaw – Marketing in Nonprofit Organisations

Sponsorship: Cutting through the hype