BOOKS YOU MIGHT LIKE TO READ
Evaluating Artistic Work
Help Sales Force See Relationship Benefit
“Congratulations! You’re Pre-approved”, research report into credit card limit increase marketing (WARNING – 17mb)
Credit Limit Increase Offers
Massi and Harrison – Postmodernism and Branding (12mb)
Marketing to Children
How Sincere is Dove?
Harrison and Hartley – Difficult Brands
Hartley and Harrison – Bonds to Cultural Brands
Harrison, Shaw, and McDonald – An Exploration of the Components of Relational Bonds to an Arts Festival Brand
Harrison and Shaw – Marketing in Nonprofit Organisations
Sponsorship: Cutting through the hype