latest research and downloads

BOOKS YOU MIGHT LIKE TO READ

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Link to academic research and other publications

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Harrison and Gray – The ethical and policy implications of profiling vulnerable customers (Neural networking and the use of data to target consumers in the finance sector)

Shutting the Gates – Research into the psychology of in-home sales – Full report / Summary

Evaluating Artistic Work

Help Sales Force See Relationship Benefit

“Congratulations! You’re Pre-approved”, research report into credit card limit increase marketing (WARNING – 17mb)

Credit Limit Increase Offers

Massi and Harrison – Postmodernism and Branding (12mb)

Massi and Harrison – The Branding of Arts and Culture: An International Comparison

Marketing to Children

How Sincere is Dove?

Harrison and Hartley – Difficult Brands

Hartley and Harrison – Bonds to Cultural Brands

Harrison, Shaw, and McDonald – An Exploration of the Components of Relational Bonds to an Arts Festival Brand

Harrison and Shaw – Marketing in Nonprofit Organisations

Sponsorship: Cutting through the hype