Tag Archives: junk food

When advertising is shocking

Posted on 11/01/2011 by

On New Years day, as the Victorian and Northern Territory governments followed NSW, WA and the ACT by implementing laws preventing cigarettes from being put on display to the public, the Australian Medical Association called for a $25 million TV … Continue reading →

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Injecting some shock value into junk food marketing

Posted on 05/10/2010 by

An advertisement created by The Precinct Studios has highlighted the debate about whether shock ads actually change behaviour. The viral execution (which I predict will soon get coverage from an “outraged” mainstream media) features a mother preparing to inject her … Continue reading →

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Get ‘em young

Posted on 22/10/2009 by

Do you want fries with your maths homework? I did live in hope that we would not go the way of US schools, but I guess it was always going to be a bit difficult to resist. News that “leading … Continue reading →

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Pricing junk food out of the market

Posted on 05/09/2009 by

The Australian Health Minister, Nicola Roxon, has recently released the report of the federal government’s Preventative Health Task Force. Amongst some of the recommendations, the most sensible one is that it should be easier for people to be healthy, when the … Continue reading →

Posted in Advertising, Consumer Behavior, Essay, Marketing Strategy, Social Psychology | Tagged , , , , , , | 1 Comment