Today is Valentine’s Day, and it seems that the marketing of the day, and of many occasions throughout the year, has stepped up substantially over the past couple of years. Many believe that Valentine’s Day (or VD for short), is now simply feeding our consumerist culture. But there is probably more to it than simply marketing gone mad – although marketers are pretty good at tapping into our very human vulnerabilities.
The need to love, to be loved and to belong is central to our idea of happiness. Being in love, and loving someone, is bound up with perception, imagination and a desired reality.
Much marketing is based on exploiting both our imagination and our desired reality.