The psychology of online shopping: Are you a slave to the technology?

Quick answer… more than likely, although you would never admit it.

selective focus photography of woman holding black cased smartphone near assorted clothes

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Online shopping has revolutionised the way we buy so many day-to-day items. The online world has so infiltrated the way we shop, that for the most part, we simply don’t realise how ubiquitous it is.

Whether it’s jumping on to the Myer website for the Black Friday sales, buying a digital subscription on Spotify, catching an Uber, downloading a movie from Google Play, choosing your seats for the theatre and then collecting your tickets at the box office, ordering and then getting your pizza or burger delivered by Deliveroo, or buying our coffee beans from our favourite Single Origin provider, nearly all of us at some point are using the online environment to buy a good or a service. Australia is currently the 10th largest e-commerce market in the world by revenue. E-commerce in Australia will continue to grow. The market size is estimated to be A$35.2 billion (US$ 25.2 billion) by 2021, but this probably only represents the tip of the online iceberg.

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How sales get us to buy stuff


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If you’re one of those people who line up for the Black Friday sales, jump online for Singles Day, or are thinking that you’ll line up outside Myer or DJs on Boxing Day for the “real bargains”, rest assured, you are not alone (as you probably noticed).

Just like the thousands of people who line the harbour in Sydney or squeeze into a tiny spot down at The Rocks just to get a glimpse of the New Year’s Eve fireworks, or the crazy Melbournians who sleep outside for days for AFL grand final tickets, we’re all victims of some basic psychological factors.

The need to belong

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Hitting them where it hurts

In this episode of Listen to this, we look into how young people can change the course of history, how advertisers should probably choose where to put their money, and the ins and outs of ethical behaviour in marketing.

Listen to this – Hitting them where it hurts

women holding a planet over profit sign

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FOMO, Ooshies and wines: Why we collect

assorted plastic toy lot

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If you’re still searching for a gold Simba Ooshie, you’re not alone. Whether it’s Lion King Ooshies, Coles Little Shop, footy cards, Star Wars memorabilia, jokes, books, cacti, spoons, cars, houses or wines, it is a natural human instinct to acquire, collect and display our accomplishments.

Many of us collect material objects, ideas and even experiences (such as travel destinations or visits to restaurants), in some form or another. One estimate is that one in three people collect something in a methodical way. One way to think about collecting is that it is a common, engaging form of consumption.

Rest assured, if you collect you are not alone.

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Listen to this… special episode

In this special episode of Listen to this, I speak to Lehmo on ABC Radio Melbourne about weddings, online shopping and dogs.

Listen to this – Special

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Identity Dissociation and Captain Marvel

Captain Marvel, Huawei, the Catholic Church, and Boeing are all in the news for basically the same thing, but a little bit different. What am I talking about?

Well in this week’s episode we delve a bit deeper into reputation management, online trolls and identity dissociation to work out how these brands are going to dig their way out of their current troubles.

Plus, what is a nerd space and how is privilege like bad breath?

Those questions and more are up for discussion this week.

This is your guide to marketing, culture, and the world of business, and you should Listen to this…

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Wealthy people tend to think that everyone else is as wealthy as they are

Screen Shot 2018-08-09 at 2.48.24 pmWealthy people may be likely to oppose redistribution of wealth because they have biased information about how wealthy most people actually are, according to research published in Psychological Science, a journal of the Association for Psychological Science. The findings indicate that people use their own neighborhoods and communities as a gauge of how much wealth other people possess, leading wealthy people to perceive the broader population as being wealthier than it actually is. Continue reading

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