Framing – How we aren’t in control of our decisions

This excerpt shows how we come to completely different decisions depending upon how an offer is framed. This highlights a number of key theories in human behaviour, including prospect theory, framing theory, and the endowment effect. It also reminds you that most of your decision making is not as rational as you would like to think.

Push through the first minute or so – it sets you up for the rest of the video.

This entry was posted in Advertising, Consumer Behavior, Ethics, Research, Social Psychology and tagged , , , , , . Bookmark the permalink.

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