Decision Making isn’t as Rational as you Think

More and more, psychological and neurological science is discovering that much of our decision making is made at an unconscious and emotional level. 

The most important discovery arising from that research is that the human brain’s “speaking” hemisphere (usually the left-brain) contains a unique “interpreter” function that generates a conscious explanation for any unconsciously motivated action or unconsciously generated feeling, and makes us totally believe that the conscious explanation actually was the reason for the action or feeling. This function might better be called “the Great Explainer,” for it convincingly explains away anything we do or feel instinctively, and so we are never startled by “unplanned” actions.

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