Gym membership and maths software

9amI did an interview on Channel Ten’s 9am with David & Kim (in Australia) yesterday. Along with Nicole Rich from the Consumer Action Law Centre, we discussed the marketing of gyms and maths software.

I’m currently working on a research project in conjunction  with Consumer Action and the Victorian Department of Justice, looking at the psychology behind high-pressure selling. At present, I am conducting interviews with consumers who have signed up for maths software.

As the research progresses, I’ll keep you updated. If you have been part of the selling process, either sold to, or former salesperson, I’d love to talk to you (paul.harrison@deakin.edu.au).

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