iSnack update 2.2

Such is the internet – this is hilarious. I can’t believe the amount of energy that the launch of this product has generated. I have been assured that this is not a viral campaign organised by Kraft.



Maybe, just maybe, the whole thing is part of the new TV series about to be broadcast on the ABC, Hungry Beast… did anyone watch Media Watch last night? I wouldn’t put it past Andrew Denton. Even if it isn’t, it proves his point.

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