Avoid those short trips to the supermarket

Research published in the Journal of Consumer Behaviour challenges the notion that major trips to the supermarket are the best opportunities to create unplanned purchases. Jens Nordfalt found that those little fill-in trips that we take during the week, are likely to result in many unplanned purchases. What Nordfalt found was that, on average, unplanned purchases will account for a greater share of the total bill for a fill-in trip, than for a major trip (which contradicts much of the established thinking around how we shop).

~

NB. This is an excerpt from an earlier posting.

This entry was posted in Human Behavior, Research and tagged , , . Bookmark the permalink.

One Response to Avoid those short trips to the supermarket

  1. vivaglobal says:

    Hello – I noticed you visited our blog vivaglobal.wordpress.com. I think your insights are right on and would like to have you guest post for us – would you be willing? Many thanks! (You can EM me at veronica@vivaglobal.com)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s