The brand associations continue

This time it’s Special K.

Subtle, gentle associations with the brand. It’s the future of advertising in a fragmented, cluttered promotional environment. It doesn’t matter that you don’t feel like buying the product now, it’s about neural connections, and the ability to recall associations without too much effort (and outside of your conscious reflection).

This entry was posted in Advertising, Branding, Consumer Behavior, Human Behavior, Social Psychology. Bookmark the permalink.

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