Political advertising: Is the truth important?

In a bid to capture the undecided voter, the Palmer United Party is outspending Liberal and Labor in advertising ahead of the WA Senate re-election. There’s been criticism about the accuracy of the content – especially the assertion that Mr Palmer can secure more of the GST pie for WA. Geoff Hutchison from ABC 720 in Perth spoke with me about the importance of truth in political advertising.

Click here to listen to the interview.

This entry was posted in Advertising, Political Marketing, Social Psychology. Bookmark the permalink.

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