about tribalinsight

tribalinsight will bring you essays, discussions, and the latest research and theory in the world of social psychology, consumerism, and marketing. I’ll also dabble a little in the area of philosophy, although one could argue that this whole site is philosophically based, meaning that we question prevailing ideologies, and don’t assume that there is one right answer.

But in a nutshell, the site will attempt to explain why people behave the way they do, rather than just telling you what people do.

If you have any marketing, relationship, or consumer behaviour questions that you would like explored, feel free to post a question on the site. Or you can contact me at paul{at}tribalinsight.com

Follow tribalinsight on twitter

Brian: You’re all individuals!
The Crowd (in unison): Yes! We’re all individuals!
Brian: You’re all different!
The Crowd (in unison): Yes, we are all different!
Man in Crowd: I’m not…
The Crowd: Shhh!

4 Responses to about tribalinsight

  1. Leo says:

    1. How to define and identify “Sales” and “Marketing”?
    I keep on thinking of this but I cannot clearly give an answer. Somehow I feel that Sales is part of Marketing but sometimes I also feel that Marketing in fact should be considered as part of sales activities…At the end, I believe we could not clearly separate these 2 words since they happen together in general.

    2. I believe everything/every issue has a value. Put it this way, if solely in terms of money, basically one can do whatever s/he want to as long as s/he is financial affordable. If you find something could not be valued, like emotion, love etc., it simply means that it has not come to the right dollar amount or you value it in a wrong direction… What do you think about this?

    • Paul Harrison says:

      Hi Leo

      Sorry I have taken so long to get to this. I will post something in answer to your questions soon.


  2. Sitati Joe Dawo says:

    Hi Leo,

    Let me shed light on sales and marketing from my angle. Sales is a branch in the marketing tree. They both complement each other but sales is a tool in the whole marketing arena. Sales is more tactical while marketing strategic but both need each other.

    Sitati Dawo

  3. Marketing is a “perception” game. Sales is more of a game of “persuasion”. One word descriptions…

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