Category Archives: Advertising

It’s Valentines Day, babe… what are you buying me?

Valentine’s Day is coming, and for many, it seems that the marketing of this particular day and of many occasions throughout the year – such as Halloween, Easter and Christmas – has stepped up a gear over the past couple of … Continue reading

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The psychology of online shopping: Are you a slave to the technology?

Whether it’s jumping on to the Myer website for the Black Friday sales, buying a digital subscription on Spotify, catching an Uber, downloading a movie from Google Play, choosing your seats for the theatre and then collecting your tickets at the box office, ordering and then getting your pizza or burger delivered by Deliveroo, or buying our coffee beans from our favourite Single Origin provider, nearly all of us at some point are using the online environment to buy a good or a service. Continue reading

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Hitting them where it hurts

In this episode of Listen to this, we look into how young people can change the course of history, how advertisers should probably choose where to put their money, and the ins and outs of ethical behaviour in marketing. Listen … Continue reading

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The push and pull of an all-consuming life

Do you ever get the sense that we live in a culture of gratification that says we should submit to our every whim, while at the same time demands we disavow our desires? On one hand, Nigella tells us that … Continue reading

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Coco-Pops gets two stars; Just like a chocolate milk shake would…

Coco Pops has received two stars in the voluntary health star rating system, but don’t expect a huge change in buying patterns, at least in the short-term. Sales may even increase slightly, because it is likely that most people already know … Continue reading

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So, if you’re cashed up, why aren’t you happy?

Research has suggested that the relationship between money and happiness is surprisingly weak, which may stem in part from the way people spend it. In a review of the literature in 2011 around happiness and money, Elizabeth Dunn, Dan Gilbert … Continue reading

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Political advertising: Is the truth important?

In a bid to capture the undecided voter, the Palmer United Party is outspending Liberal and Labor in advertising ahead of the WA Senate re-election. There’s been criticism about the accuracy of the content – especially the assertion that Mr … Continue reading

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Co-creation and the new world of marketing

Written with Michaela Jackson Are you one of the thousands of people around the world in the past couple of days who created your “A look back” Facebook movie? Did it make you cry? Or maybe laugh at your wacky … Continue reading

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The brand associations continue

This time it’s Special K.

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Is this an advertisement for hair products or a political message?

There’s been a bit of a flurry on the internets  and in the media about this advertisement (below) from Pantene in the Philippines. Many have questioned whether this is an advertisement for a hair product, or something bigger – perhaps … Continue reading

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