Category Archives: Consumer Behavior

How sales get us to buy stuff

If you’re one of those people who line up for the Black Friday sales, jump online for Singles Day, or are thinking that you’ll line up outside Myer or DJs on Boxing Day for the “real bargains”, rest assured, you … Continue reading

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Hitting them where it hurts

In this episode of Listen to this, we look into how young people can change the course of history, how advertisers should probably choose where to put their money, and the ins and outs of ethical behaviour in marketing. Listen … Continue reading

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FOMO, Ooshies and wines: Why we collect

If you’re still searching for a gold Simba Ooshie, you’re not alone. Whether it’s Lion King Ooshies, Coles Little Shop, footy cards, Star Wars memorabilia, jokes, books, cacti, spoons, cars, houses or wines, it is a natural human instinct to … Continue reading

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Wealthy people tend to think that everyone else is as wealthy as they are

Wealthy people may be likely to oppose redistribution of wealth because they have biased information about how wealthy most people actually are, according to research published in Psychological Science, a journal of the Association for Psychological Science. The findings indicate that … Continue reading

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It’s beginning to look a lot like Christmas

Santa Claus is coming to town Many people see marketing as a form of manipulation, particularly prevalent around events such as Christmas, Easter, Valentine’s Day, Mothers’ Day and Fathers’ Day. But the best kind of marketer knows that rather than … Continue reading

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The push and pull of an all-consuming life

Do you ever get the sense that we live in a culture of gratification that says we should submit to our every whim, while at the same time demands we disavow our desires? On one hand, Nigella tells us that … Continue reading

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You just don’t seem to understand

In 2017, the telecommunications industry and the Australian Communications and Media Authority will be re-assessing the customer information obligations framework for telecommunications companies – what is referred to as the Telecommunications Consumer Protection Code (the TCP code). The Australian telecommunications … Continue reading

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