Category Archives: Consumer Behavior

Obesity, health star ratings and the nanny state

A quick question: How many kilojoules have you consumed so far today? Even an estimate will do. Most of us wouldn’t have a clue. Continue reading

Advertisements
Posted in Branding, Consumer Behavior, Human Behavior, Research | Tagged , , , , | 1 Comment

Cost of living getting you down? It depends how you look at it

The relationship between having a lot of money and life happiness and satisfaction is surprisingly weak. And having a high income, doesn’t mean that you think that having more money wouldn’t make you happier. Continue reading

Posted in Consumer Behavior, Human Behavior, Research, Social Psychology | 1 Comment

Plain packs don’t drive smokers to buy cheap imports

Plain packaging has not driven smokers to buy cheap imports or illicit tobacco, or to favour discount retailers over corner stores, a study published today in the journal BMJ Open has found. This puts to bed claims by tobacco companies that … Continue reading

Posted in Branding, Consumer Behavior, Human Behavior, Marketing Strategy, Research | Tagged , , , | 2 Comments

The psychology of making purchases with cash and credit

Although the concept of credit has been around for thousands of years (the Latin word, credere, means ‘to believe’), legend tells us that the first credit card appeared in 1949 when Frank McNamara, head of the Hamilton Credit Corporation, went … Continue reading

Posted in Consumer Behavior, Human Behavior, Social Psychology, Tribal | Leave a comment

Shiny, happy people having fun

It might seem obvious, but spending time with your friends is a pretty good way to get happy. But, some clever researchers from the University of Milan Bicocca, Italy, have found a way to put a monetary value on time … Continue reading

Posted in Consumer Behavior, Human Behavior, Research, Social Psychology | Tagged , , | Leave a comment

Get outside and enjoy the sunshine*

Research published in 2011 in the journal, Human Communication Research, found that television programs that show social affluence had a significant effect on the viewer’s own material values and their life satisfaction. Other research has found that heavy viewers of … Continue reading

Posted in Consumer Behavior, Human Behavior, Research, Social Psychology, Tribal | Tagged , | Leave a comment

So, if you’re cashed up, why aren’t you happy?

Research has suggested that the relationship between money and happiness is surprisingly weak, which may stem in part from the way people spend it. In a review of the literature in 2011 around happiness and money, Elizabeth Dunn, Dan Gilbert … Continue reading

Posted in Advertising, Consumer Behavior, Human Behavior, Social Psychology, Tribal | Tagged , , , | Leave a comment