Category Archives: Consumer Behavior

Coco-Pops gets two stars; Just like a chocolate milk shake would…

Coco Pops has received two stars in the voluntary health star rating system, but don’t expect a huge change in buying patterns, at least in the short-term. Sales may even increase slightly, because it is likely that most people already know … Continue reading

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Obesity, health star ratings and the nanny state

A quick question: How many kilojoules have you consumed so far today? Even an estimate will do. Most of us wouldn’t have a clue. Continue reading

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Cost of living getting you down? It depends how you look at it

The relationship between having a lot of money and life happiness and satisfaction is surprisingly weak. And having a high income, doesn’t mean that you think that having more money wouldn’t make you happier. Continue reading

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Plain packs don’t drive smokers to buy cheap imports

Plain packaging has not driven smokers to buy cheap imports or illicit tobacco, or to favour discount retailers over corner stores, a study published today in the journal BMJ Open has found. This puts to bed claims by tobacco companies that … Continue reading

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The psychology of making purchases with cash and credit

Although the concept of credit has been around for thousands of years (the Latin word, credere, means ‘to believe’), legend tells us that the first credit card appeared in 1949 when Frank McNamara, head of the Hamilton Credit Corporation, went … Continue reading

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Shiny, happy people having fun

It might seem obvious, but spending time with your friends is a pretty good way to get happy. But, some clever researchers from the University of Milan Bicocca, Italy, have found a way to put a monetary value on time … Continue reading

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Get outside and enjoy the sunshine*

Research published in 2011 in the journal, Human Communication Research, found that television programs that show social affluence had a significant effect on the viewer’s own material values and their life satisfaction. Other research has found that heavy viewers of … Continue reading

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