Category Archives: Research

Coco-Pops gets two stars; Just like a chocolate milk shake would…

Coco Pops has received two stars in the voluntary health star rating system, but don’t expect a huge change in buying patterns, at least in the short-term. Sales may even increase slightly, because it is likely that most people already know … Continue reading

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Obesity, health star ratings and the nanny state

A quick question: How many kilojoules have you consumed so far today? Even an estimate will do. Most of us wouldn’t have a clue. Continue reading

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Cost of living getting you down? It depends how you look at it

The relationship between having a lot of money and life happiness and satisfaction is surprisingly weak. And having a high income, doesn’t mean that you think that having more money wouldn’t make you happier. Continue reading

Posted in Consumer Behavior, Human Behavior, Research, Social Psychology | 1 Comment

Plain packs don’t drive smokers to buy cheap imports

Plain packaging has not driven smokers to buy cheap imports or illicit tobacco, or to favour discount retailers over corner stores, a study published today in the journal BMJ Open has found. This puts to bed claims by tobacco companies that … Continue reading

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Shiny, happy people having fun

It might seem obvious, but spending time with your friends is a pretty good way to get happy. But, some clever researchers from the University of Milan Bicocca, Italy, have found a way to put a monetary value on time … Continue reading

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Get outside and enjoy the sunshine*

Research published in 2011 in the journal, Human Communication Research, found that television programs that show social affluence had a significant effect on the viewer’s own material values and their life satisfaction. Other research has found that heavy viewers of … Continue reading

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Money on my mind

It seems that the actual pursuit of money, in and of itself, is just as rewarding as being able to spend it. In a small study (most brain studies are small by necessity – it’s kind of expensive to fire … Continue reading

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Is this an advertisement for hair products or a political message?

There’s been a bit of a flurry on the internets  and in the media about this advertisement (below) from Pantene in the Philippines. Many have questioned whether this is an advertisement for a hair product, or something bigger – perhaps … Continue reading

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Expanding our understanding of consumer vulnerability

This piece was co-written with Kathryn Chalmers Consumer vulnerability is often described in terms of consumer characteristics or demographics such as age, disability, gender, race/ethnicity, low or limited literacy, and level of education. In general, these measures are useful indicators … Continue reading

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The new world of communication, and its implications for children’s health

During the past forty years global rates of overweight and obesity have risen dramatically. In 2010 more than 155 million children worldwide were overweight (more than one in ten) and of these approximately 30-45 million were obese, or between two … Continue reading

Posted in Essay, Ethics, Human Behavior, Marketing Strategy, Philosophy, Research, Social Psychology, Tribal | 1 Comment