Category Archives: Tribal

How sales get us to buy stuff

If you’re one of those people who line up for the Black Friday sales, jump online for Singles Day, or are thinking that you’ll line up outside Myer or DJs on Boxing Day for the “real bargains”, rest assured, you … Continue reading

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FOMO, Ooshies and wines: Why we collect

If you’re still searching for a gold Simba Ooshie, you’re not alone. Whether it’s Lion King Ooshies, Coles Little Shop, footy cards, Star Wars memorabilia, jokes, books, cacti, spoons, cars, houses or wines, it is a natural human instinct to … Continue reading

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It’s beginning to look a lot like Christmas

Santa Claus is coming to town Many people see marketing as a form of manipulation, particularly prevalent around events such as Christmas, Easter, Valentine’s Day, Mothers’ Day and Fathers’ Day. But the best kind of marketer knows that rather than … Continue reading

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The push and pull of an all-consuming life

Do you ever get the sense that we live in a culture of gratification that says we should submit to our every whim, while at the same time demands we disavow our desires? On one hand, Nigella tells us that … Continue reading

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Desire, luxury and consuming our identity

Recent news that consumers in Adelaide are willing to pay $400 for a taste of Wagyu steak sounds ridiculous, but in reality, wanting something that others in your particular group can’t have is part of being human. Do you own … Continue reading

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The rise of American authoritarianism

Such an interesting thesis by Amanda Taub on Vox, and so much more cogent than the explanation for the current political climate as simply “anger”. This could be just as relevant for Australia (the rise of the ultra-conservative wing of … Continue reading

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Resistance is (mostly) futile: How buying nothing is harder than it looks (especially at Christmas time)

While there are thousands of people all over the world taking part in the “Buy Nothing” movement, along with a whole range of other groups of people doing what they can to reduce consumption, resistance to commerce is nothing new. The … Continue reading

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