the author guy

I am an academic, blogger and filmmaker. I have a PhD in consumer behaviour, Deputy Director of the MBA program at Deakin University, and International Professor of Marketing and Governance at Universita Cattolica del Sacro Cuore in Milan, Italy. I comment regularly in the media about issues related to the psychology of emotional and rational behaviour, and how our biology and the environment interact to influence the way we make decisions.

I tend to conduct research around the philosophy and psychology of marketing; particularly the way that marketing interacts with the rest of the world (outside of business), and the effect of marketing and advertising on consumer behaviour.

My work has been published in a range of peer-reviewed journals including the International Journal of Consumer Affairs, Leisure Science, Qualitative Public Health, the Journal of Product and Brand Management, Consumption, Markets and Culture, and the Journal of Nonprofit and Voluntary Sector Marketing.

I am a director of the Telecommunications Industry Ombudsman (TIO), former chair, and board member of the Asylum Seeker Resource Centre, Special Counsel on Consumer Behaviour at the Australian Competition and Consumer Commission, a member of VicHealth’s Social Marketing Expert Panel, and Consumer Affairs Victoria’s Advisory Panel. I regularly appear in the media discussing consumer issues, and writes op. eds. for a range of newspapers and online sites. I consult to a range of organisations, including Nestle, the Therapeutic Goods Administration, the Department of Environment and Heritage, Fair Trade, the Australian Securities and Investment Commission, Phillip Island Nature Parks, and Libraries Victoria. I was co-host of ABC Radio National’s consumer behaviour program, Talking Shop. My short film, “Shutting the Gates” was voted as one of Australia’s Top 100 Short Films in 2010 and can be viewed in its entirety here.

In my past, I was an opera singer, a petrol pump attendant, a McDonalds “Crew Member”, a stand-up comedian, a waiter, a public servant, a customs officer, a CEO, and an actor. There are three degrees of separation between me and George W. Bush, two between me and Jack Donaghy, and one between me and Geoffrey Rush.

In my spare time, I like windsurfing, sailing, and raging… actually, no… In my spare time I sleep.

I can be contacted at paul{at}

Click here for consultancy information

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9 Responses to the author guy

  1. mosaicom says:

    Love your blog – the layout’s fantastic! Reading your profile, it sounds like you have had as good a time on the court as I have! Glad I’m not the only one with an eclectic c.v.!

    Diane 🙂

  2. Emily Manger says:

    I’ve just started my psychology PhD at Deakin, and I came across your blog while looking for a topic. Interesting stuff!

    I did my honours thesis on “preload” effects: how dieters tend to eat more at a buffet when given a milkshake first (and less if they haven’t had anything beforehand).

    I was just wondering: do you know of a parallel with consumer behaviour, and what the right term would be? Or do you think this would be an interesting area to investigate myself?

    Thanks 🙂

    • Paul Harrison says:

      Hi Emily

      It sounds like a form of “priming” – preparing the consumer to respond more positively to stimuli, and also “assisting” or perhaps influencing their decision making process.

      I’d be interested to talk to you some more about your research. Feel free to drop me an email if you want to have a chat.


  3. ana says:

    Hi, I’m graduate at the university of Osijek ( Croatia), looking for my inspirations on Internet for my thesis about unethical marketing and influence of marketing on human behavior I’ve bump into your interesting articles. Really like your ideas!

  4. ana says:

    Thank you very much! It would be helpful if you could recommend some authors or good books or e-books in the area so that I can get to know better wide area of marketing psychology and narrow down my subject . I must admit there’s not much Croatian literature about the topic. Thanks

    • Paul Harrison says:

      Hi Ana

      There are some good books on my Books You Might Like link. Also, if you want some journal articles, send me an email, and I can give you some ideas.


  5. Peter Prevos says:

    Hi Paul,

    I recently started lecturing consumer behaviour at La Trobe Graduate School of Management and have applied for a PhD candidature.


  6. Nilay Balkan says:

    Hi Sir,

    I’m a MSc marketing student at Glasgow Caledonian University (UK). I came across your site as a happy accident while looking for journal articles- and I have to say your site is really fascinating (I’ll be coming back to this site once I finish my essays and have more time!).

    I’m writing an essay for my consumer behaviour module and I’m looking into consumer tribes. More specifically, looking at those ‘tribes’ who belong the health and fitness enthusiasts groups -such as a gym fitness classes or jogging club and become part of that group- but I’m struggling to find articles with the information I require.

    I wanted to ask if you could possibly suggest any authors or articles?

    Thanks very much,
    Nilay Balkan

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