books you might like to read

Cordelia Fine (2006) – A mind of its own

Easy to read, easy to understand, highly rigorous.


Boush, Friestad and Wright (2009) – Deception in the marketplace

Some good propositions, although overly optimistic about our cognitive control over our decision-making; written by marketers who need to defend their practice.


Eric Schlosser (2001) – Fast food nation


Max Sutherland (2000) – Advertising and the mind of the consumer


Gerd Gigerenzer (2007) – Gut feelings: the intelligence of the unconscious


Joe Moran (2007) – Queueing for beginners: the story of daily life, from breakfast to bedtime


Jonah Lehrer (2008) – The decisive moment: how the brain makes up its mind

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