Tag Archives: Australia

Our Hate-Love Relationship with Alcohol

In the 2015 Foundation for Alcohol Research and Education (FARE) Annual Alcohol Poll, 34 per cent of Australians said that they drink to get drunk, 43 per cent said they had vomited as a result of drinking, and 75 per cent … Continue reading

Posted in Consumer Behavior, Essay, Ethics, Philosophy, Social Psychology | Tagged , , , | 1 Comment

There’s nothing like Australia… but didn’t we already know that?

It’s an appealing ad, but will the rest of the world get it? The latest salvo from the Australian Tourism Commission, a tongue-in-cheek pastiche of everything Australia, is reminiscent of the original “Come on, Aussie, Come On” campaign from the … Continue reading

Posted in Advertising, Branding, Consumer Behavior | Tagged , , | 1 Comment