Tag Archives: Christmas shopping

It’s beginning to look a lot like Christmas

Santa Claus is coming to town Many people see marketing as a form of manipulation, particularly prevalent around events such as Christmas, Easter, Valentine’s Day, Mothers’ Day and Fathers’ Day. But the best kind of marketer knows that rather than … Continue reading

Posted in Consumer Behavior, Essay, Human Behavior, Marketing Strategy, Research, Social Psychology, Tribal | Tagged , , , , | Leave a comment

The New Thrift or perhaps just “Consumption Satiation”

Despite their wishing and hoping, Christmas Eve wasn’t the saviour that the retailers expected. In conversations with retailers, it seems that the slow retail environment carried through all the way to Christmas Eve sales. As one said to me, “This … Continue reading

Posted in Consumer Behavior, Human Behavior, Marketing Strategy | Tagged , , , , , | 1 Comment