Tag Archives: Christmas

It’s beginning to look a lot like Christmas

Santa Claus is coming to town Many people see marketing as a form of manipulation, particularly prevalent around events such as Christmas, Easter, Valentine’s Day, Mothers’ Day and Fathers’ Day. But the best kind of marketer knows that rather than … Continue reading

Posted in Consumer Behavior, Essay, Human Behavior, Marketing Strategy, Research, Social Psychology, Tribal | Tagged , , , , | Leave a comment

Why we eat (and throw out) so much at Christmas, and why we never learn; Part Two

How would you feel if your local supermarket offered you the option of a 20 per cent increase in the price of all your food purchases? I know that I promised in the last post, that I would start to … Continue reading

Posted in Consumer Behavior, Human Behavior, Marketing Strategy, Social Psychology | Tagged , , , , , | 1 Comment

Why we eat (and throw out) so much at Christmas, and why we never learn; Part One

At the risk of being called a Scrooge (the Dicken’s character, rather than the Disney character who wears no pants), I’m suggesting we buy less food during the Christmas season. In the lead up to Christmas, I find it so … Continue reading

Posted in Consumer Behavior, Essay, Ethics, Human Behavior, Philosophy, Social Psychology | Tagged , , , , , , | 2 Comments