Tag Archives: Consumer Behavior

Coco-Pops gets two stars; Just like a chocolate milk shake would…

Coco Pops has received two stars in the voluntary health star rating system, but don’t expect a huge change in buying patterns, at least in the short-term. Sales may even increase slightly, because it is likely that most people already know … Continue reading

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Obesity, health star ratings and the nanny state

A quick question: How many kilojoules have you consumed so far today? Even an estimate will do. Most of us wouldn’t have a clue. Continue reading

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Co-creation and the new world of marketing

Written with Michaela Jackson Are you one of the thousands of people around the world in the past couple of days who created your “A look back” Facebook movie? Did it make you cry? Or maybe laugh at your wacky … Continue reading

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Expanding our understanding of consumer vulnerability

This piece was co-written with Kathryn Chalmers Consumer vulnerability is often described in terms of consumer characteristics or demographics such as age, disability, gender, race/ethnicity, low or limited literacy, and level of education. In general, these measures are useful indicators … Continue reading

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Two hour game of squash, anyone?

When you walk into Hungry Jacks, or McDonalds, or Kentucky Fried Chicken (aka KFC), and order your Whopper Value Meal, Big Mac Value Meal, or Ultimate Burger Meal, what does 1430kj, 2590kj and 3800kj (approx.) mean to you? Probably not … Continue reading

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Shutting the Gates – official trailer

Everybody wants the best for their kids, and Robert Fisher is the man to help them… or is he? Exploring the relationship between anxiety and decision-making, Shutting the Gates will make you question every purchase decision you have ever made.

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Avoid those short trips to the supermarket

Research published in the Journal of Consumer Behaviour challenges the notion that major trips to the supermarket are the best opportunities to create unplanned purchases. Jens Nordfalt found that those little fill-in trips that we take during the week, are likely … Continue reading

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