Tag Archives: Consumer Behavior

It’s beginning to look a lot like Christmas

Santa Claus is coming to town Many people see marketing as a form of manipulation, particularly prevalent around events such as Christmas, Easter, Valentine’s Day, Mothers’ Day and Fathers’ Day. But the best kind of marketer knows that rather than … Continue reading

Posted in Consumer Behavior, Essay, Human Behavior, Marketing Strategy, Research, Social Psychology, Tribal | Tagged , , , , | Leave a comment

Coco-Pops gets two stars; Just like a chocolate milk shake would…

Coco Pops has received two stars in the voluntary health star rating system, but don’t expect a huge change in buying patterns, at least in the short-term. Sales may even increase slightly, because it is likely that most people already know … Continue reading

Posted in Advertising, Branding, Consumer Behavior, Human Behavior, Research, Social Psychology, Tribal | Tagged , , , | Leave a comment

Obesity, health star ratings and the nanny state

A quick question: How many kilojoules have you consumed so far today? Even an estimate will do. Most of us wouldn’t have a clue. Continue reading

Posted in Branding, Consumer Behavior, Human Behavior, Research | Tagged , , , , | 1 Comment

Co-creation and the new world of marketing

Written with Michaela Jackson Are you one of the thousands of people around the world in the past couple of days who created your “A look back” Facebook movie? Did it make you cry? Or maybe laugh at your wacky … Continue reading

Posted in Advertising, Branding, Consumer Behavior, Essay, Ethics, Human Behavior, Philosophy, Social Psychology, Tribal | Tagged , , , , , , | 1 Comment

Expanding our understanding of consumer vulnerability

This piece was co-written with Kathryn Chalmers Consumer vulnerability is often described in terms of consumer characteristics or demographics such as age, disability, gender, race/ethnicity, low or limited literacy, and level of education. In general, these measures are useful indicators … Continue reading

Posted in Consumer Behavior, Ethics, Human Behavior, Marketing Strategy, Research, Social Psychology | Tagged , , , , | Leave a comment

Two hour game of squash, anyone?

When you walk into Hungry Jacks, or McDonalds, or Kentucky Fried Chicken (aka KFC), and order your Whopper Value Meal, Big Mac Value Meal, or Ultimate Burger Meal, what does 1430kj, 2590kj and 3800kj (approx.) mean to you? Probably not … Continue reading

Posted in Consumer Behavior, Ethics, Human Behavior | Tagged , , , | Leave a comment

Shutting the Gates – official trailer

Everybody wants the best for their kids, and Robert Fisher is the man to help them… or is he? Exploring the relationship between anxiety and decision-making, Shutting the Gates will make you question every purchase decision you have ever made.

Posted in Advertising, Consumer Behavior, Ethics, Philosophy, Research, Social Psychology, Tribal | Tagged , , , | 1 Comment