Tag Archives: framing

Obesity, health star ratings and the nanny state

A quick question: How many kilojoules have you consumed so far today? Even an estimate will do. Most of us wouldn’t have a clue. Continue reading

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Posted in Branding, Consumer Behavior, Human Behavior, Research | Tagged , , , , | 1 Comment

Framing – How we aren’t in control of our decisions

This excerpt shows how we come to completely different decisions depending upon how an offer is framed. This highlights a number of key theories in human behaviour, including prospect theory, framing theory, and the endowment effect. It also reminds you … Continue reading

Posted in Advertising, Consumer Behavior, Ethics, Research, Social Psychology | Tagged , , , , , | Leave a comment