Tag Archives: marketing

It’s beginning to look a lot like Christmas

Santa Claus is coming to town Many people see marketing as a form of manipulation, particularly prevalent around events such as Christmas, Easter, Valentine’s Day, Mothers’ Day and Fathers’ Day. But the best kind of marketer knows that rather than … Continue reading

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You just don’t seem to understand

In 2017, the telecommunications industry and the Australian Communications and Media Authority will be re-assessing the customer information obligations framework for telecommunications companies – what is referred to as the Telecommunications Consumer Protection Code (the TCP code). The Australian telecommunications … Continue reading

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Desire, luxury and consuming our identity

Recent news that consumers in Adelaide are willing to pay $400 for a taste of Wagyu steak sounds ridiculous, but in reality, wanting something that others in your particular group can’t have is part of being human. Do you own … Continue reading

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Scarcity and hype: You’re only human

So, what do Hennes & Mauritz AB, Unique Clothing Warehouse, Krispy Kreme, New Year’s Eve, and the AFL Grand Final have in common? Scarcity. Well, at least for a short time. And a little bit of hype, plus some tribal … Continue reading

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Co-creation and the new world of marketing

Written with Michaela Jackson Are you one of the thousands of people around the world in the past couple of days who created your “A look back” Facebook movie? Did it make you cry? Or maybe laugh at your wacky … Continue reading

Posted in Advertising, Branding, Consumer Behavior, Essay, Ethics, Human Behavior, Philosophy, Social Psychology, Tribal | Tagged , , , , , , | 1 Comment

Competition… at any cost

Global food giant Heinz has made a bit of a fuss about the growth of private-label or in-house brands in our major supermarkets. William Johnson, executive chairman, CEO and president of the $US16.4 billion company, complained to shareholders in the … Continue reading

Posted in Branding, Consumer Behavior, Essay, Ethics, Human Behavior, Philosophy | Tagged , , , , , | 1 Comment

Protected: The real truth about Valentine’s Day

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Posted in Advertising, Human Behavior, Marketing Strategy, Tribal | Tagged , , ,