Tag Archives: marketing

You just don’t seem to understand

In 2017, the telecommunications industry and the Australian Communications and Media Authority will be re-assessing the customer information obligations framework for telecommunications companies – what is referred to as the Telecommunications Consumer Protection Code (the TCP code). The Australian telecommunications … Continue reading

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Desire, luxury and consuming our identity

Recent news that consumers in Adelaide are willing to pay $400 for a taste of Wagyu steak sounds ridiculous, but in reality, wanting something that others in your particular group can’t have is part of being human. Do you own … Continue reading

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Scarcity and hype: You’re only human

So, what do Hennes & Mauritz AB, Unique Clothing Warehouse, Krispy Kreme, New Year’s Eve, and the AFL Grand Final have in common? Scarcity. Well, at least for a short time. And a little bit of hype, plus some tribal … Continue reading

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Co-creation and the new world of marketing

Written with Michaela Jackson Are you one of the thousands of people around the world in the past couple of days who created your “A look back” Facebook movie? Did it make you cry? Or maybe laugh at your wacky … Continue reading

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Competition… at any cost

Global food giant Heinz has made a bit of a fuss about the growth of private-label or in-house brands in our major supermarkets. William Johnson, executive chairman, CEO and president of the $US16.4 billion company, complained to shareholders in the … Continue reading

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Protected: The real truth about Valentine’s Day

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Why we eat (and throw out) so much at Christmas, and why we never learn; Part One

At the risk of being called a Scrooge (the Dicken’s character, rather than the Disney character who wears no pants), I’m suggesting we buy less food during the Christmas season. In the lead up to Christmas, I find it so … Continue reading

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