Tag Archives: Micheal O’Leary

Ryanair – “it’s your fault”

If you’ve ever travelled Ryanair in the UK or Europe, you’ll understand why their unofficial motto is, “It’s your fault”. It seems that having created a market for budget travellers, with no service, let alone no frills, CEO Micheal O’Leary has … Continue reading

Posted in Branding, Consumer Behavior, Human Behavior, Marketing Strategy, Social Psychology | Tagged , , , , | 1 Comment