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Tag Archives: prospect theory
Framing – How we aren’t in control of our decisions
This excerpt shows how we come to completely different decisions depending upon how an offer is framed. This highlights a number of key theories in human behaviour, including prospect theory, framing theory, and the endowment effect. It also reminds you … Continue reading
Posted in Advertising, Consumer Behavior, Ethics, Research, Social Psychology
Tagged fMRI scans, framing, neurology, neuroscience, prospect theory, psychology
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