Tag Archives: rationality

Desire, luxury and consuming our identity

Recent news that consumers in Adelaide are willing to pay $400 for a taste of Wagyu steak sounds ridiculous, but in reality, wanting something that others in your particular group can’t have is part of being human. Do you own … Continue reading

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When it comes to chance, don’t expect to be rational

Most of us like to think that we make decisions in a rational, sensible way. We prefer to believe that when it comes to making choices, whether to get out of bed, buy a lotto ticket, turn left at the … Continue reading

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The Emotional and Rational Brain

We like to think that we are completely rational creatures, and have “tamed” our emotional brains, but the reality is that the way we think isn’t as rational as that. In reality, we are constantly switching between our rational and … Continue reading

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