Tag Archives: Nature magazine

In oxytocin we trust

Back in 2005, Nature Magazine reported that the trust hormone, oxytocin, was now available in bottle form. A Swiss-led research team tested their synthesised chemical on volunteers who were playing an investment game for real money. When they inhaled the … Continue reading

Posted in Consumer Behavior, Human Behavior, Philosophy, Research, Social Psychology, Tribal | Tagged , , , | 9 Comments