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Category Archives: Philosophy
It’s a conspiracy… or did I?
One in eight Australians believe Microsoft founder Bill Gates is somehow responsible for the coronavirus and the 5G wireless network is to blame for spreading the disease. And the same number of people believe the pandemic is being used to … Continue reading
The push and pull of an all-consuming life
Do you ever get the sense that we live in a culture of gratification that says we should submit to our every whim, while at the same time demands we disavow our desires? On one hand, Nigella tells us that … Continue reading
Desire, luxury and consuming our identity
Recent news that consumers in Adelaide are willing to pay $400 for a taste of Wagyu steak sounds ridiculous, but in reality, wanting something that others in your particular group can’t have is part of being human. Do you own … Continue reading
Posted in Essay, Ethics, Human Behavior, Philosophy, Social Psychology, Tribal
Tagged desire, Ferrari, leisure, luxury, marketing, rationality
1 Comment
The rise of American authoritarianism
Such an interesting thesis by Amanda Taub on Vox, and so much more cogent than the explanation for the current political climate as simply “anger”. This could be just as relevant for Australia (the rise of the ultra-conservative wing of … Continue reading
Posted in Consumer Behavior, Ethics, Human Behavior, Philosophy, Political Marketing, Tribal
Tagged American, Donald Drumpf, politics, USA
2 Comments
Resistance is (mostly) futile: How buying nothing is harder than it looks (especially at Christmas time)
While there are thousands of people all over the world taking part in the “Buy Nothing” movement, along with a whole range of other groups of people doing what they can to reduce consumption, resistance to commerce is nothing new. The … Continue reading
Our Hate-Love Relationship with Alcohol
In the 2015 Foundation for Alcohol Research and Education (FARE) Annual Alcohol Poll, 34 per cent of Australians said that they drink to get drunk, 43 per cent said they had vomited as a result of drinking, and 75 per cent … Continue reading
Posted in Consumer Behavior, Essay, Ethics, Philosophy, Social Psychology
Tagged alcohol, Australia, binge drinking, drinking
1 Comment
Belle Gibson, the inspiration industry, and the willing suspension of disbelief
Belle fulfilled her main role as a member of the inspiration industry. She played her part in the inspirational theatre that supports the health and wellness sector. She did what the best products do.
She gave us hope. Continue reading
Posted in Consumer Behavior, Essay, Ethics, Philosophy, Social Psychology, Tribal
Tagged Belle Gibson, food industry, health, media
18 Comments
Co-creation and the new world of marketing
Written with Michaela Jackson Are you one of the thousands of people around the world in the past couple of days who created your “A look back” Facebook movie? Did it make you cry? Or maybe laugh at your wacky … Continue reading
Posted in Advertising, Branding, Consumer Behavior, Essay, Ethics, Human Behavior, Philosophy, Social Psychology, Tribal
Tagged Advertising, co-creation, Consumer Behavior, Facebook, Freddo Frog, marketing, McDonalds
1 Comment
The new world of communication, and its implications for children’s health
During the past forty years global rates of overweight and obesity have risen dramatically. In 2010 more than 155 million children worldwide were overweight (more than one in ten) and of these approximately 30-45 million were obese, or between two … Continue reading
Posted in Essay, Ethics, Human Behavior, Marketing Strategy, Philosophy, Research, Social Psychology, Tribal
1 Comment
Why schools and corporate brands shouldn’t mix
The furore following the announcement that Jenny Craig CEO Amy Smith would address a gathering of hundreds of girls’ school teachers has once again brought the uncomfortable issue of corporate presence in schools to light. The public response – that … Continue reading