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Category Archives: Research
It’s a conspiracy… or did I?
One in eight Australians believe Microsoft founder Bill Gates is somehow responsible for the coronavirus and the 5G wireless network is to blame for spreading the disease. And the same number of people believe the pandemic is being used to … Continue reading
Returning to the world – Post COVID-19
I have been doing a lot of media about how we are going to adjust to the world, Post-COVID-19. Here is a summary of the questions that I responded to. Last week saw the release of a study by Vox … Continue reading
We live in extraordinary times
It’s not surprising then that many of us in Australia and in developed countries are feeling that the things that we have taken for granted – effective health systems, security and safety and our feeling of being sheltered from outside forces – are crumbling around us.
You could say we are facing, literally, an existential crisis. Continue reading
Posted in Consumer Behavior, Essay, Ethics, Human Behavior, Research, Social Psychology, Tribal
Tagged coronavirus, covid-19, scarcity, toilet paper
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It’s Valentines Day, babe… what are you buying me?
Valentine’s Day is coming, and for many, it seems that the marketing of this particular day and of many occasions throughout the year – such as Halloween, Easter and Christmas – has stepped up a gear over the past couple of … Continue reading
Posted in Advertising, Consumer Behavior, Human Behavior, Marketing Strategy, Research, Social Psychology, Tribal
Tagged events, love, marketing, men, relationships, Ritual, Valentine's Day, women
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The psychology of online shopping: Are you a slave to the technology?
Whether it’s jumping on to the Myer website for the Black Friday sales, buying a digital subscription on Spotify, catching an Uber, downloading a movie from Google Play, choosing your seats for the theatre and then collecting your tickets at the box office, ordering and then getting your pizza or burger delivered by Deliveroo, or buying our coffee beans from our favourite Single Origin provider, nearly all of us at some point are using the online environment to buy a good or a service. Continue reading
How sales get us to buy stuff
If you’re one of those people who line up for the Black Friday sales, jump online for Singles Day, or are thinking that you’ll line up outside Myer or DJs on Boxing Day for the “real bargains”, rest assured, you … Continue reading
Wealthy people tend to think that everyone else is as wealthy as they are
Wealthy people may be likely to oppose redistribution of wealth because they have biased information about how wealthy most people actually are, according to research published in Psychological Science, a journal of the Association for Psychological Science. The findings indicate that … Continue reading
Posted in Consumer Behavior, Ethics, Human Behavior, Research
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It’s beginning to look a lot like Christmas
Santa Claus is coming to town Many people see marketing as a form of manipulation, particularly prevalent around events such as Christmas, Easter, Valentine’s Day, Mothers’ Day and Fathers’ Day. But the best kind of marketer knows that rather than … Continue reading
The push and pull of an all-consuming life
Do you ever get the sense that we live in a culture of gratification that says we should submit to our every whim, while at the same time demands we disavow our desires? On one hand, Nigella tells us that … Continue reading
Resistance is (mostly) futile: How buying nothing is harder than it looks (especially at Christmas time)
While there are thousands of people all over the world taking part in the “Buy Nothing” movement, along with a whole range of other groups of people doing what they can to reduce consumption, resistance to commerce is nothing new. The … Continue reading
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