Category Archives: Research

It’s Valentines Day, babe… what are you buying me?

Valentine’s Day is coming, and for many, it seems that the marketing of this particular day and of many occasions throughout the year – such as Halloween, Easter and Christmas – has stepped up a gear over the past couple of … Continue reading

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The psychology of online shopping: Are you a slave to the technology?

Whether it’s jumping on to the Myer website for the Black Friday sales, buying a digital subscription on Spotify, catching an Uber, downloading a movie from Google Play, choosing your seats for the theatre and then collecting your tickets at the box office, ordering and then getting your pizza or burger delivered by Deliveroo, or buying our coffee beans from our favourite Single Origin provider, nearly all of us at some point are using the online environment to buy a good or a service. Continue reading

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How sales get us to buy stuff

If you’re one of those people who line up for the Black Friday sales, jump online for Singles Day, or are thinking that you’ll line up outside Myer or DJs on Boxing Day for the “real bargains”, rest assured, you … Continue reading

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Wealthy people tend to think that everyone else is as wealthy as they are

Wealthy people may be likely to oppose redistribution of wealth because they have biased information about how wealthy most people actually are, according to research published in Psychological Science, a journal of the Association for Psychological Science. The findings indicate that … Continue reading

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It’s beginning to look a lot like Christmas

Santa Claus is coming to town Many people see marketing as a form of manipulation, particularly prevalent around events such as Christmas, Easter, Valentine’s Day, Mothers’ Day and Fathers’ Day. But the best kind of marketer knows that rather than … Continue reading

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The push and pull of an all-consuming life

Do you ever get the sense that we live in a culture of gratification that says we should submit to our every whim, while at the same time demands we disavow our desires? On one hand, Nigella tells us that … Continue reading

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Resistance is (mostly) futile: How buying nothing is harder than it looks (especially at Christmas time)

While there are thousands of people all over the world taking part in the “Buy Nothing” movement, along with a whole range of other groups of people doing what they can to reduce consumption, resistance to commerce is nothing new. The … Continue reading

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